Saturday, December 15, 2007

Surja Mukhi


They never face the I direction I want.




Yet, they are boldly beautiful...




...And useful! Surja Mukhi (sun flower) oil and the shells of the sunflower seeds are high in demand.




The shells of the seeds are so valuable that the local vendors send their own truck from town to the village to collect the seeds and return the oil to the village, all free of cost!





The challenge is how to compete with such vendors. Now that the village is electrified, how can the community re-pay a loan on an oil extracter if they don't charge the villagers for extracting? If they do charge, they can't compete with the vendors in town!

One way is to directly sell the shells of the seeds to the wholesale buyer and not charge for the extracting, just as the local vendor does. ...Though that buyers is several hours away and he only buys high quantities. Open to your ideas!

2 comments:

Naveen said...

not sure if i understand this right:

1) whats "wrong" with the current arrangement? why a new extractor when the deal with the town vendors seems to be mutually beneficial.

2) is the net production of shells in the village bulky enough for the wholesaler to buy? if yes, then a bulk sale could be made to him for the whole village and then money be split by the villagers in propotion to their individual contributions of shells. somebody has to take care of the streamlining of both ends of the supplychain. and ofcourse also repaying the loan from the revenue.

dipti vaghela said...

Thanks for your questions, Naveen.

i feel the current scheme is not mutually beneficial. the town vendors are benefitting much more (i'm not sure how to logically justify this...maybe based on their financial needs versus the village's), even though the villagers are not paying for the exactrating. infact, the village should also make a profit if the shells are worth so much.

...yeah, you're right, it's all about building a streamed supplychain.